Betfred are the UK’s fourth largest betting company with well over 800 shops. In 2006, Betfred chose to install the GENUS™ screen display system in all its new and refurbished shops because it had clear advantages over all its competitors, including those offered by their previous supplier.

GENUS™ will be rolled out in phases across the entire Betfred estate.

Our system is fully integrated with and complementary to Betfred’s Finsoft internet, call-centre and Shop EPOS systems.

2DB also supply Betfred with a variety of other fully integrated central site systems, including the renowned TeletextEdit, which automatically updates both digital and analogue teletext pages on a variety of popular TV channels.